It's A Journey Not A Destination
Talking about the future of big data is somewhat beside the point, because it’s very much a “here and now” phenomenon. Many market leaders are already using big data and big data analytics in ways that seem futuristic to their lagging competitors.
These companies have defined their big data futures, but, as impressive as these programs sound, they really only scratch the surface of what’s possible. As much as Major League Baseball does with big data, it’s safe to say we are in the first inning – and maybe just after the very first pitch of the first inning – of a very long game to come.
Most questions about the future of big data are often questions about realizing the value of big data as quickly as possible. In that sense, it’s quite useful to talk about defining the future of big data at your company:
- How to start monetizing big data? Through actionable insights and opportunistic action – in tweaking marketing campaign offers, refining operations and engaging customers in new ways?
- Who will use big data? Data scientists in an analytics centers of excellence? Function-specific business analysts? Big data ninjas, black belts or all of the above?
- What new business problems can big data solve? And what new markets might it open?
- How big data will drive better and faster performance management models?