Hallmarks of Data-Driven Cultures
Commitment: Data-driven cultures start with widespread commitment. Data-driven decision making must become the standard M.O. The expectation is that big data analytics is part of everyone’s job.
Top-down leadership and bottom-up engagement: The strongest data-driven cultures are shaped and energized from both the top down and the bottom up. Senior management clearly and visibly signals the importance of big data to improving business performance through funding decisions and by defining and promoting new metrics for evaluating the business. Meanwhile, end-users – front-line managers, business analysts and others – use data to do their jobs everyday. And they have the tools, training and incentives they need to do so.
New roles, new titles: The rise of Chief Data Officers and/or Chief Analytics Officers is evidence that more companies view data as a crucial asset. But such titles do not by themselves change cultures. Organizational structures must be aligned under senior leadership to unleash full transformational potential of big data across the business.
Organized, accessible and high-quality data: A strong technology foundation entails multiple components, starting with an infrastructure capable of capturing, centralizing and storing a wide range of data. Then there are analytical applications that enable people to track key performance indicators, visualize trends and ask questions of the data.