I believe that big data can help us provide better customer experience, drive lower operational costs and improve margins. This leads to increased customer loyalty and enables companies to improve business advantage. I have been with Teradata for over 25 years helping customers understand how they get value from data. I have contributed to Teradata Magazine, BLOGS, Whitepapers and many customer successes. I drive Teradata’s Marketing focus around how companies become data-driven, and this includes leveraging best of breed solutions such as Teradata, Aster, Hadoop and how that all comes together within a Unified Data Architecture.