Keys to Cross-Channel, Retail & Big Data success
Location, location, location were once the three most important ingredients to retail success, according to the old joke.
Today, it’s data, data, data. And that’s no punch line. Because in an omni-channel world, getting better at every aspect of the big data and retail game holds the key to thriving in a brave new world of retail.
That’s true largely because today’s consumers hold all the power. They can check competitor’s prices while standing in your checkout line. And if you don’t recognize them as individuals when they browse on your website, chat with a service rep or say nice (or not-so-nice) things about your offerings on social media – they may not be as loyal as their membership in your rewards program suggests.
Take the Big Data Quiz: Smarter Answers to the Biggest Big Data Questions
What if retailers knew what shoppers want before they show up at the store?
With big data, it’s possible. Learn more