Connecting Big Data to ROI
Communications service providers live and die on the front lines. So it is worth asking how big data investments can position these firms to connect with customers and compete – day in, day out. The key components:
- The Right Big Data Strategy : clearly defined strategies start with understanding how big data can drive substantive performance gains
- Taking a Holistic Ecosystem Approach : to ensure big data environments work effectively, they must align to business goals and serve unique user needs
- People and Teams : big data success is driven by collaboration and business expertise, not just by tools and technologies
On the technical front, a holistic ecosystem approach helps ensure big data environments work effectively, in line with business goals and to serve unique user and customer needs. For sectors like communications, with its unique challenges and objectives, mastering the right big data model is often the first step.
It’s hard work, but very much worth the effort as big data. Or, to put it more precisely, more effective use of big data is most powerful weapon available to most communications service providers.